Everyone is panicking about AI misinformation, such that flooded the internet after the fatal shooting of Charlie Kirk last week. But are we all asking the wrong question?

The loudest critics of AI misinformation also were the same ones who bemoaned social media “disrupting” traditional news.

In 2019, the late Charlie Kirk’s Turning Point USA connected with more young Americans than CNN, NBC, and ABC combined. Traditional media called it dangerous. They claimed he was spreading misinformation without oversight.

Today, those same voices now say AI needs “proper oversight” to prevent misinformation. They want tech companies, fact-checkers, and experts to control what AI can say.

For decades, a small group decided what information reached the public. Newspapers, TV networks, and universities were the gatekeepers. To share ideas widely, you needed their approval.

Social media changed that. Suddenly, anyone with a phone could reach millions. The gatekeepers called it chaos. The people called it freedom.

Now AI is doing the same to expertise. You don’t need a PhD to access complex analysis. You don’t need a research team to process vast amounts of data. AI democratises intelligence just as social media democratised publishing.

The “misinformation” panic isn’t really about truth. It’s about control. It’s about who decides what’s true and what’s not.

Every information revolution seems dangerous to those it displaces. The printing press “threatened social order.” Radio “spread propaganda.” Television “rotted brains.” The internet “killed expertise.”

AI misinformation is just the latest chapter in this story. The question isn’t how to stop it. The question is how to ride the wave instead of fighting it.

Smart businesses aren’t trying to control AI. They’re learning to thrive in a world where everyone has powerful information tools.

Step 1: Stop Playing Défense Don’t waste energy trying to control what AI says about your industry. Use AI to engage in conversations faster and smarter than your competitors.

Step 2: Embrace Information Transparency In a world where anyone can fact-check anything instantly, hiding information is impossible. Share your data, methods, and reasoning openly. Transparency is your competitive edge.

Step 3: Build Community-Driven Verification. Create systems where your customers and employees can verify and improve information together. Think Wikipedia, not Encyclopaedia Britannica.

The companies that win won’t have perfect information. They’ll build strong communities around imperfect information.

We’re not facing an AI misinformation crisis. We’re living through an information democratisation revolution.

Are you building systems that fight the new information reality, or ones that thrive in it? lorem et pulvinar. Pellentesque sollicitudin est felis, eu hendrerit velit fermentum et. Pellentesque suscipit sagittis felis vitae sodales.